In March 2013, NANG LA CO., LTD was established with a development orientation following the goal of "Brand building - Quality cosmetic products". Making in parallel with the wide promotion task, the brands of NANG LA CO., LTD are always carefully invested in the formula. We have strongly selected advanced ingredients from the world's leading suppliers, and used the same ingredients as the world's leading cosmetic brands, such as La Prairie, Sisley, Estee Lauder, Shiseido, etc. 

In 2013, we opened the first LÁ HOUSE shop in Ho Chi Minh City following a development orientation as a Vietnamese cosmetic brand with natural origins, using officially imported ingredients from Europe, America, Japan, etc. including full safety certification documents granted by the Ministry of Health. LÁ HOUSE products taking care of the skin and improving skin defects with natural ingredients aims for safe and benign therapy for users, including pregnant women, nursing mothers and skins of pubescent girls/boys. Because of our products’ expensive natural ingredients, the most advanced technology application, and FDA-approved packaging, LÁ HOUSE has been conquering a large number of domestic and foreign users, and becoming more confident on the road that can bring our products to international level.

In September 2017, TONIC, which was born with the mission of creating a Vietnamese brand that provides premium hair care products made from natural ingredients, brought effective results to our customers right the first time use. In 2017, we exhibited at the Beauty Specialized Exhibition - CosmoBeauté Cosmetics at Saigon Exhibition and Convention Center (SECC) in District 7, HCMC. In the same year, the factory in Hiep Phuoc Industrial Zone officially went into operation with GMP standard quality.

In March 2018, opening the first shop with a scale of more than 100m2 located in the central District 1 - 88 Mac Thi Buoi, Ben Nghe, District 1 confirmed our investment in facilities, contributing to building our customers' faith in the brand owned by Nang La Co., Ltd. In August 2018, LÁ PARFUM brand officially launched a collection of 10 fragrances for both men and women. With the orientation of "Vietnamese Perfume - International Quality", that containing inside each perfume bottle of LÁ PARFUM is the dedication to research distilled from pure and expensive essential oils to satisfy even the most demanding customers. In particular, all input ingredients are officially imported from Japan, Europe, etc. in order to create products with outstanding quality, long-lasting scent up to 24 hours and sophisticated design not inferior to high-end brands in the world.

In July 2019, the 10ml perfume collection of Lá Parfum had a new stylish and more classy look. In December 2019, Saigon perfume 10ml was launched, marking the beginning of a new journey with bold Vietnamese colors. Expanding distribution channels into busy commercial centers in Ho Chi Minh City in December 2019. The first step is to open a shop at Crescent Mall, District 7.

From 2020, we continue to implement the plan to expand distribution channels at Shopping Malls with the scale expanding beyond Ho Chi Minh City:Hanoi, Da Nang, Can Tho, Hai Phong, Binh Duong, etc. At the same time, we even have access to a strategic distribution channel that any of Vietnamese cosmetic brands can access when LÁ PARFUM products are sold at duty-free shops at international airports. The first step is at Tan Son Nhat International Airport, the next is at Noi Bai International Airport and we will continue to expand this distribution channel in the following years.

https://lahouse.vn/